...to your boring, dull, business, business-y, business-page! Social media is about being social! If you just hammer me (and your clients) with loan programs, underwriting tips and all your listings I'm going to check-out! All that stuff is completely boring and doesn't matter to me unless I'm interested in that specific subject on that specific day, otherwise you lost me! Dis-engaged, not interested!
You've got this page going to get more business and to connect with your clients and potential clients, right? Then do it! In addition to sparingly used business posts, use crowd sourced material relevant to your marketplace and clients! Is there a fun event happening in your city, link to an article about it! Do you like make-over's, like I do...post a before and after shot of a kitchen, give gardening tips, DIY home improvement ideas, something about your favorite home town sports team! There is so much interesting stuff happening everyday, don't be afraid to tap into it!
Wait, there's one more element to add...it's the true part of the social experience...you have to get a little personal. Now I'm not talking about a #tbt picture of you at the prom in your sweet mullet (don't get me wrong, I love mullet pictures but there is a right place and time for them), I'm talking about a picture with happy clients at a closing, a "selfie" with a referral partner at lunch, a group shot at a networking event, or your foursome at that charity golf tourney! Did you go somewhere interesting, did you do something fun, did you see an amazing sunset? Share it!
So I feel like I smacked you around a bit about all the business posts, I'm sorry about that, but it had to be done. There's a whole lot more to getting this social media stuff right, like algorithms and consistency, but this will give you a start! If it's too much, or you know you can't do it right, we need to chat, and I promise to leave the boxing gloves at home!