Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video – YouTube.
While YouTube is still a major traffic destination, there is a relatively new (although familiar) competitor on the scene that is slated to give YouTube a run for its money.
That competitor is Facebook, and in a short period of time, they have been gaining some serious traction in the online video and content marketing space and industry experts have been taking notice.
Gene Marks, a New York Times columnist, author and entrepreneur puts it quite well:
On FB, how can it not be a success – with just about every survey naming Facebook as one of the leading resources for small business marketing, and with just about every analysis pointing towards the explosion of video online (Netflix and YouTube consume 60% of the internet now) the merging of FB and video will be the future of small business marketing.